Humans are hard-wired to pay attention to anything we’ve not seen before. But we’re also programmed to trust things we’re familiar with.
That’s why branded items work so well in marketing. Cool stuff gets noticed instantly. But seeing a brand each and every day does magical things. A relationship starts to develop. Familiarity creates a subtle bond.
Winning new business needs multiple touchpoints. Go ahead and introduce yourself, with innovative and eye-catching ideas from September’s collection of captivating curiosities.