How do I improve CTR?
Here are 10 tried and tested strategies to help you improve your CTR
Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title. Makes sense. We’ve established that people head to Google to search for answers. Using a question suggests you have the answer in the article. You’d be miffed if it didn’t.
Be sure to include some of your targeted keywords and key phrases in your Title and Description. It’s reassuring for people to see and, often pulled out in bold text, helps to subconsciously match your site with their expectations. But don’t be too keyword heavy. Keep it natural, relevant and remember to ‘write for humans’, not bots.
#3 Use descriptive URL’s
Using descriptive URL’s (rather than generic ones) improve CTR by as much as 25%. A very simple fix if you’re not already doing it. All it means is include words that describe the content, not generic terms and numbers. So nettl.com/uk/how-to-improve-your-ctr/ rather than nettl.com/uk/?p=41095
#4 Write effective description tags
Your copy should explore emotions and feelings. Tap into emotions the user is feeling right now. How might they feel once you help them? Power words are good, but avoid using too many. Amazing, simple, exclusive, proven, inspiring – all good in moderation. But “12 Astonishing secrets for unprecedented awesome success” might be a bit click-baity for most.
#5 Match intent
The first four points all have one thing in common – user intent. We’re matching our copy with how we believe the user is feeling right now, and what we think they’re looking to do. The closer we can match intent, throughout the entire journey, the more relevant our content will become and the better the UX will be for the individual. A match made in heaven. Better buy a hat.
#6 Add some structure
Let’s get visual, visual, I wanna get visual. Let’s get into visual. If Olivia Newton-John had anything to say about search engine optimisation, it’d be all about going to town on the structured data / schema markup. That’s all the extra visual elements you might see on a listing. You know, images, recipe info, show times. Reviews and ratings are the best, massively improves click through rate. As long as they’re any good, obvs.