Yes! Great place to start. Unlike other social media platforms, LinkedIn can be a great place to generate B2B business.
Of course you should be posting regularly and publishing articles on LinkedIn but unless you write about something particularly controversial, you’re far more likely to see greater engagement from joining in a jolly good conversation.
There are lots of active groups on LinkedIn, and on many a day you’ll come across people asking questions you can help with. In fact, such is the nature of LinkedIn your fellow connections will likely bring them to your attention, recommending you in the process.
Again, such as the our advice above. Seek to assist, not to sell. This is what will position you as a genuine expert.