Making sure your site is ready for the mobile and tablet boom, should be your priority for 2015 according to Evigo. In a recent article based on research from Capgemini, they’ve highlighted the growth of online purchases from mobiles and tablets.
Online purchases from mobile devices in 2010 accounted for a measly 1% of sales. Fast forward to 2014 and that figure has risen by 4000%, with a whopping 37% of all purchases now coming from a Smartphone or tablet.
Even more impressively, clothing purchases from Smartphones and tablets were actually 43%. In the same article they found that an estimated £25.1 billion was spent online between August and October this year, with £9.3 billion spent via smartphones and tablets.
Another growing are were click and collect items. 18% of sales during the period were for various collection services, up from 16% in the second quarter. Meaning customers are wanting to get great online prices but are more than happy to go to a location and collect their purchases if it means they can have them quicker.
£500 Grants on Offer to 100 SMEs in Need of Online Presence
If you’re missing out on part of the £9.3bn market, help is at hand. To launch Small Business Saturday, Nettl is giving grants of £500 to SME’s, to help get their online shop working for them.
Many of the UK’s small and medium sized companies have so far missed out on the cyber spending in December due to their lack of online presence, and according to the Department of Business, Innovation & Skills more than half of customers (55%) say they find it hard to support local businesses when they simply can’t find them online.
If you are a small business in Manchester, Birmingham, London or Dublin, visit www.nettl.com to find your local studio and reference the £500 grants on offer.