#2 Do some customer research
Check out the ‘People also ask’ section on a Google Search Results Page for your query.
Are you covering these points in your content?
Consider a section, with a heading matching each of these questions.
Here are some other tools to help you find more informational keywords:
#3 Create the right type of content for the intent
The customer intent that Google recognises should guide the type of content you have.
Informational intent –
Blog post, long form article, how-to, case study, listicle, video
Navigational intent –
Brand pages, trust pages, home page, about us.
Commercial intent –
Comparative article, reviews page
Transactional intent –
Product or service pages