What is SEO?
Search Engine Optimisation (or SEO) is a way of improving the amount of traffic flowing to your website. The higher up you appear on a Search Engine Results Page (SERP), like Google, the more likely people are to click on your ad and visit your site.
However, it’s not just about climbing the SERP rankings. A strong SEO strategy ensures you’re being found by the right people, resulting in more fruitful leads and sales.
SEO focuses on improving organic (unpaid) traffic. Organic leads click on your site because it highlights that you’ve got exactly what they’re after. Presenting your offer in a clear, enticing way will boost your clickthrough rate (CTR) and increase sales.
When you break it down, SEO isn’t a singular, mysterious code to crack. It’s a collection of best practices — from high-quality web development and social media to consistent content creation and PR. Mix all these ingredients together, and you’ll be good to go.