Social Media Strategies
How to promote your small business on social media in 2025
approx 2 minute read
Social media continues to be a powerful tool for small businesses, offering opportunities to connect with customers, build brand awareness, and drive sales.
However, with trends constantly evolving, businesses must stay ahead of the curve. Here are the top social media strategies of 2025…
1. Prioritise Short-Form Video Content
Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate engagement.
Small businesses should focus on creating short, engaging videos that showcase products, behind-the-scenes footage, or customer testimonials.
2. Optimise for Social Commerce
Shopping directly through social media is more seamless than ever. Ensure your Instagram, Facebook, and TikTok shops are set up, with easy checkout options and compelling product descriptions.
3. Invest in Influencer Partnerships
Micro-influencers (10K–50K followers) drive high engagement and trust. Partner with local influencers to expand your reach without breaking the bank.
4. Leverage AI-Powered Personalisation
AI-driven algorithms now prioritise content tailored to individual users. Businesses can use AI tools to analyse customer behaviour, personalise marketing messages, and recommend products based on browsing habits.
5. Engage with Your Community
Authenticity matters. Small businesses should engage directly with followers by responding to comments, hosting live Q&A sessions, and creating interactive polls or challenges.
By embracing these strategies, small businesses can stay competitive and maximise their social media impact in 2025.
Short on time? Talk to us about our managed Social Media Packages.
