#5 Local Links and Citations
What’s the difference?
A link is a hyperlink to your website from another website. You click it, it takes you there.
A citation is a mention of your website or company. So sometimes they can be both.
Again, this isn’t uncharted territory in the world of search engine optimization.
It’s just that you can get more ROI for your efforts when we’re talking local.
With traditional high-level SEO, while links have always been important, it’s more about quality over quantity.
One really high-quality non-paid backlink from a well-trusted educational or media website can smash 1000 meaningless ones from questionable domains.
But with local, the ‘localness’ of their operation adds value. Quality Street.
So if that website or directory mentioning you has an affiliation with the area, super.
Plus, you’ll probably find the opportunities easier to grab.
You’ll naturally have more in common with local businesses in your region.
No doubt you’ll already have close relationships with a lot of businesses and groups.
People tend to be happy to recommend a list of preferred suppliers.
There’ll be local events you can attend.
Workshops you can present at.
Universities you can be a guest speaker for.
And overall, you’ll find sponsorship opportunities more affordable.
All of these things make your contribution to the local ecosystem all the greater.
And Google will notice.
(It has spies everywhere)