#4: Attracting customers
A beautiful, well-stocked shop means very little if there isn’t footfall passing through it.
And even then, a store needs enticing reasons to bring people off the street, through the doors, and buying up its goods.
A website is no different.
However, rather than targeting passers-by on the street, we’re looking for destination shoppers when we sell online.
A destination shopper is a customer that thinks of your store first when they need to buy something. This means they give you their support and sales consistently – it’s what we should aim to do as a business.
Driving these kinds of customers to your site will fall into two broad categories: online and offline marketing.
Just like the high street shops and out-of-town superstores, your promotional efforts should include a mix of many different activities – both online and offline strategies – if you want to get the most ‘bang for your buck’. This kind of multi-channel approach has been proven to work, time and time again. Even giant superstores like Walmart choose to mix up their marketing activity in order to maximize their overall return on investment.
But you don’t need a grocery store budget to have a successful marketing campaign. You just need a keen eye on who your customer really is, and a little dose of creativity.
Now, let’s look at some ways you can start promoting…