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DON’T JUST WEAR IT. WORK IT.

Branded workwear offers some pretty nice benefits for all types of businesses. It’s not just about looking good. It can significantly impact employee satisfaction and customer perceptions.

Want to see what we have on offer?

Download our ‘Branded Work-wear’ Guide now to see a fine selection of our Clothing/Apparel range.

Don’t see what you want? Not a problem, there are SO many different styles, sizes and colours that we couldn’t possibly fit them all into our guide, so visit promobynettl.com for the full range.

Download Guide

5 BENEFITS OF BRANDED WORK-WEAR

We’ve done a bit of digging and unearthed the top 5 reasons why business owners are investing in branded workwear right now…

1. Professional Appearance

Branded workwear presents a cohesive, professional image, which can enhance your company’s reputation.

When everyone is dressed in a smart, coordinated uniform, it sends a clear message: we’re organised, reliable and proud of what we do. It helps reinforce your branding at every customer touchpoint, from the first handshake to the last delivery.

In fact, industry research suggests that a large percentage of commercial buyers prefer dealing with businesses whose staff wear uniforms, and many say it increases their trust in the professionalism and ability of those staff members.

This professional look can be particularly powerful in industries where trust and first impressions matter; like hospitality, trades, or healthcare.

Selection of recommended items from Promo by Nettl:

·       SOLS Summer II Mens Polo

·       TRENDSWEAR Parker Women’s Poplin Shirt

·       SOLS Replay Men’s Softshell Jacket

2. Brand Recognition

Employees wearing branded clothing serve as walking advertisements, increasing brand visibility and recognition.

Every trip to the supermarket after work, every coffee run, and every job on-site is an opportunity to get your logo seen. Promotional wear is considered one of the most cost-effective marketing tools available. Industry studies show that branded apparel significantly boosts brand recall and improves customer sentiment.

This brand reinforcement isn’t limited to customers, it also helps your team feel part of a recognisable, valued organisation.

Let’s not forget when your work team forms a social sports team, or you choose to sponsor your local Rugby, Basketball or Netball club – let them run your logo all over town.

You can test the impact in your own business by tracking leads that mention seeing your brand in public or monitoring referral trends after rolling out new workwear.

Selection of recommended items from Promo by Nettl:

·         TRENDSWEAR Fairmount Unisex Hoodie

·         Everest Beanie with Patch

·         Custom Womens Sports Singlet

3. Team Cohesion

Uniforms foster a sense of belonging and teamwork among employees, promoting a unified company culture.

When everyone wears the same outfit, it levels the playing field. Uniforms remove questions of “what should I wear?” and create a sense of shared purpose. From an internal culture perspective, it’s like putting your game jersey on—people show up ready to contribute.

We frequently see this in retail, hospitality and customer service environments. Research has shown that uniforms can help employees act in a way that reflects the company’s values, because their behaviour feels directly tied to the brand.

Uniforms also help new employees integrate faster and reduce workplace cliques or status differences that can arise when staff wear their own clothes. In service-driven industries, this results in better collaboration and more consistent service delivery.

Selection of recommended items from Promo by Nettl:

·         SOLS Stone Unisex Hooded Sweatshirt

·         Savoy Bib Apron

·         TRENDSWEAR Relay Men’s Tank Top

4. Increased Trust

A consistent and professional appearance can instil confidence in customers and make it more likely they’ll engage with your business.

In fact, studies have found that a majority of consumers believe employees in uniform appear more credible. From security and retail to field technicians, consistency in presentation helps break down barriers and builds trust.

In trades, services, healthcare and home visits, branded workwear provides an additional layer of reassurance. It also helps customers easily identify legitimate staff, which is particularly valuable when working with vulnerable groups or in sensitive environments.

This isn’t just about looking neat. A branded uniform helps the customer instantly identify who’s there to help. It reduces confusion and builds confidence, especially in face-to-face industries like hospitality, retail or trades.

This trust also works both ways; employees wearing branded gear feel a stronger sense of accountability and pride.

Selection of recommended items from Promo by Nettl:

·         SOLS Silver Unisex Zipped Sweatshirt

·         Himalaya Tech Gloves

·         SOLS Warm Unisex Vest

5. Marketing Opportunities

Branded workwear can serve as a marketing tool at events, trade shows or in everyday situations.

When staff wear branded clothing at expos or public events, it boosts brand visibility and can help create valuable photo opportunities that spread further on social media. Events, markets and expos are key opportunities where everyone in branded gear looks unified, credible and ready to be remembered.

Whether it’s a company hoodie worn on a flight or a crisp branded shirt at a trade expo, workwear creates brand impressions far beyond your website or signage. According to industry research, a significant percentage of people recall the brand on a promotional product, and many later do business with the advertiser.

You can also turn branded clothing into a promotional opportunity by offering it to customers or clients. A stylish branded cap, hoodie or T-shirt can turn customers into brand ambassadors who proudly wear your logo beyond the workplace.

Selection of recommended items from Promo by Nettl:

·         City Shopper Heather Tote Bag

·         SOLS Shift Windbreaker

·         Tidal Flip Flops

Is it time for a wardrobe & accessory refresh in your business?

Check out our range of branded workwear ideas today at Promo by Nettl. From professional polos to sportswear to practical outerwear and even footwear, there is something to suit every industry and every brand.

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