Working from home and a growing preference for digital transactions have catapulted our shift to online shopping. In some instances, this has made it really difficult for small business owners to compete. Luckily, shopping local has also come to the forefront of our minds and hearts.
Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone of your brand voice helps your customers pre-empt what to expect from your service and guides your team to deliver that consistently. Tone of Voice describes the way your brand speaks to its audience. What your business sounds like, and what people can expect from you.
It’s never too early to get ready!
There’s no time like now to start contemplating about the year ahead.
We can all be a little forgetful sometimes. Missed a meeting? Forgot a family gathering? Drew a blank on a birthday? It’s time to find the perfect calendar solution so you can keep track of your busy life!
Picture this… You’re trying to win a new customer. Perhaps you’ve blown on the pie at a networking event. Or they’ve seen the banner on your premises, or seen an advert you’ve posted.
What do they do next? Probably Google you. And, almost certainly, look at your website. Why?
Deciding to exhibit is one thing. Making people notice you is another. How do you make them stop? It’s our job to help you stand out. To get your message noticed. To existing buyers and to turn strangers into customers.
Your brand portrays your business visually. It represents you and should evoke instant emotion.
This made us think. We’re all in business to get attention. Right? The trick is making sure it’s us that customers want to pick.
We’re programmed to make automatic decisions with our senses. We react to smell, sight and touch.
We all know there are moments in business where there are lulls and it can become super quiet. There are many ways to get your brand out there and get new customers, read on below to find some tips on how to get more customers.