5 simple

Business

Marketing

Essentials

your business should use

Business Marketing Essentials

approx 4 minute read

No longer can you take an advert in the local paper advertising your business to your potential customers.

Now a days every business must be online with a beautiful responsive website, then you have to tell everyone where to find your website.

Businesses now must use a combination of offline & online marketing channels to give your business the best chance of being seen or heard. Or better still, talked about.

If you need help marketing your business, contact us. At Nettl, we know what it’s like to be a small business – marketing budgets are tight and time is precious. So it’s ever more important to market your business right.

So we thought we’d share with you a visually pleasing infographic illustrating the five simple, essential marketing channels for your business. We’ve even included explanations below.

Happy reading…

#1 Events

Here’s an odd idea, how about getting out into the real world?

We know this may sound a little nuts, but as the old saying goes, people do business with people. And there’s usually lots of people at events.
Which events do your customers attend? A trade fair? A convention? Classic car show, music festival? Is it possible you could drum up new business at one of these?

Here’s a crazy idea – could you create your own workshop, networking event or show day?

Events help generate the most B2B leads. (1)
79% of marketers generate sales using event marketing. (2)
84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. (3)

Check out the Nettl Exhibit & Display range

Exhibition Range

#2 Printing & Direct mail

It’s important to use a mix of channels and print cannot be ignored (even Google send you stuff in the post!). Want more examples? Airbnb, Facebook, Amazon, all use print marketing as part of their marketing strategies.

The incredible thing about print is, it’s turned full circle. We all receive less in the post than we used to. Yet, research shows that it gets a better response than ever. So, if less businesses are using print as part of their marketing – you’ve got less competition and more chance of your message being seen… and read!

Send your customers direct mail in the way of a postcard, letter, brochure or catalogue. Include a special offer to really draw your customers in to buy more or refer potential customers to your business.

87% of people said they were influenced to make an online purchase as a result of receiving direct mail. (4)
4 out of 5 people say they’ve connected with a business after getting direct mail. (5)
44% agreed that they were more likely to remember something they had read in print rather than on screen (only 12% disagreed). (6)

You’re welcome to purchase your print online

Print Online

#3 Social media

When engagement rates on Facebook are reported to have fallen to 0.09%, you might be forgiven for thinking social media is a waste of time. However, LinkedIn has proven to be an effective place to hang out, help and connect. Especially if you’re your business is in the B2B sector.

Think of it this way, you’ve stalked your ex-boyfriend and his new girlfriend (yes we all do it!). It’s the same for businesses, we scope a company’s social media presence before making a purchase. So for that reason alone, it’s important to for your business to create content that is on-brand, adds value and is regular. Why? To show potential customers you’re active in the marketplace and a credible option to explore.

94% of B2B marketers use Linkedin to distribute content. (7)
54% of social browsers use social media to research products. (8)
49% of consumers depend on social influencers for recommendations. (9)

If your business is not on social media or you need help getting the most out of your profiles, talk to us, we can help.

#4 SEO (Search Engine Optimisation)

Why do you have a website?

To sell more shoes? So people can find your business? To provide free quotes? To reserve table for your diners? More website traffic?

More website traffic comes from organic search than any other source. So whenever someone is using a search engine such as Google to find information that’s relevant to your product, service, or website, you need to be there. If you’re not, you can guarantee your competitors will be.

More website traffic comes from organic search than any other source. (10)
4 in 5 people use search engines to find local information (11)
94% of B2B buyers research online for purchase decisions. (12)

If you don’t have a website or your website could be working harder for your business, you need to talk to us

#5 Oh, and of course you can actually still email people

But here’s the thing, there are some rules.

Email addresses you’ve scraped from cards at a show, purchased randomly, or even collected in exchange for a coupon code won’t cut it anymore (strictly speaking, they never really did).

Instead, people need to have explicitly opted in to receive the type of emails you’re going to be sending. Or, they could be an existing customer who previously bought or enquired about a similar product or service from you.

81% of SMBs still rely on email as their primary customer acquisition channel. (13)
49% of people said they’d like to receive promotional emails from their favourite brands. (14)
The average open rate for a welcome email is 82%. (15)

At Nettl, we design and create beautiful emails that engage your customers and drive your customers to your business, talk to us, if you’d like to learn more

Marketing is about getting the right message, in front of the right people at the right time. Both digital and offline methods have a role to play in marketing your business. The resources assigned to each depends on your budget and where your customers are. Nettl can help you leverage all available channels to do well in today’s omnichannel arena.