4. Build trust and credibility
Building trust is especially important for businesses that sell online. Customers will want to feel an extra level of reassurance. After all, there’s an element of the unknown about the internet. You want to feel safe handing over your payment details. You want to feel confident granny’s present is going to arrive on time.
But for websites that don’t sell, credibility is still often the primary objective. That’s the case for most brochure websites. Visitors typically arrive for the first time, usually after hearing about the company in some way.
This may have been through personal contact, recommendation, online search or a piece of marketing literature. Visitors will be looking for indications that the company is professional and able to deliver on it’s promises.
People like to do a little digging. Here are five ways to help boost your credibility and increase web enquiries:
1. Get an SSL Certificate
Having an SSL certificate – that little padlock symbol – on your site means the data passed between your site and your visitor is secure. SSL helps you gain trust from potential customers and makes you look more professional. Your local studio can help you buy and setup an SSL.
2. Look the part
Professional design and well written copy is of paramount importance. Even subliminally, good design will go a long way towards the perception of your brand. By association, if the website is high quality, your product or service is high quality. SEO expert, Rand Fishkin of moz.com believes ‘Design isn’t just important, it’s 50% of the battle’.
3. Use testimonials and accreditations
People are far more likely to believe what someone else has said about your business than what you say yourself. It’s human nature. So combine great design with industry accreditations and social proof. Use testimonials as a powerful way to say how great you are. Work them into relevant case studies to demonstrate your capability. This will really cement your credibility and encourage users to take the next step with confidence.
4. Allow visitors to ‘Meet the Team’
Our experience tells us that ‘meet the team’ pages are very popular destinations. Typically only falling behind the home page and contact page in terms of visits. It’s easy to see why, people like doing business with people.
5. Publish a blog
Another popular hotspot for visitors are blogs or latest news sections. Not only does a fresh, relevant blog keep Google happy, it also helps position your company as experts in your field.