Supply your website content online
Submitting your website content has never been easier, with our handy online form submit the content you need for your website straight to us. We’ve made it super easy to understand and breakdown what info you need to supply.
If you’re not sure where to start on supplying content, we’ve got some very helpful tips to think about when writing your content. Scroll on down to read more.
Have your content ready to submit, fill out the form now! Don’t have everything yet, save it for later and add the rest when you’re ready.
What to expect:
Why is content important?
Consider your Audiences Readability
Examine the 5 W’s (and H)
Set the tone of voice for your content
Focus on Search Engine Optimization
Create interesting & valuable content
Why is content important?
‘Content is king’, we’ve all heard the saying, but do you know how to make sense of this statement? What does it mean to you and what do you need to think about to be the king (or queen) of content?
Before you get started creating the content for your website, it’s essential to understand why it’s super vital to your website.
High-quality content should be the foundation of your website, and this content serves the following for your website:
- Helps you ensure that your using the relevant keywords across your website
- Relatable content allows you to attract your target audience to your website
- It guides your audience to take the correct action you want them to
- Google considers the quality of web content in ranking your website
- Good content is key to generating click-through rates
Now that we know how content impacts your website, we’ve collated some tips to think about when writing quality content for your website.
Consider your Audiences Readability
It’s always best to keep your target audience in mind when creating the content for your website. This is so that you can meet your audience’s expectations and fulfil their needs or business goals.
It’s crucial to define your target audience and keep the readability of your content to their literacy level. For example, if you create your content by keeping visitors with high literacy levels in mind, those with low literacy levels will find it challenging to perform the call to action you want them to.
This impacts the quality of the user experience and the services or products you offer. The key is to keep your content simple and straightforward and easy for your target audience to understand and relate to.
Examine the 5 W’s (and H)
The 5 W’s are basic writing techniques you probably learnt in your school days and stand for, Why, What, Who, Where, How, and When. Think of these words when creating your content.
Why: Why are you starting this project, define your business case and your primary objectives.
What: What is the key message you want to convey through your content?
Who: Who is your audience, and who are you creating this content for?
Where: Where is this content read? A good thing to consider is the device, location, and context your audience will be reading your content.
How: How do you present the content (that’s what we’re here for!).
When: The timeline that your need to consider while creating your content.
This formula will give you a checklist so that your content strategy covers all bases.
Set the tone of voice for your content
Your tone of voice plays a significant role in creating a distinct identity and should be consistent across all content. Your tone is something that needs to adapt to the relevance and context of your content.
It’s important to realise the nature of your business and decide how you want to market your brand. Are you wanting to come across as knowledgable and technical, or do you have scope to come across as cheeky and funny?
Helpful tip: Look at your website’s design and interface, how does it display your brand?
Focus on Search Engine Optimization
SEO, what is it? It’s a term that’s thrown around a lot in the web space and should be at the core of all content strategies.
The best way to help your content be SEO friendly is to create valuable and purposeful content that grabs users’ attention and is valuable to them. Your content strategy should not only be created just to the Search Engines guidelines but also should help build your brand.
Key points to keep in mind:
- Optimise your content for a handful of relevant keywords
- Don’t overstuff your content with keywords, this could do more damage than good.
- Make sure your content serves the purpose it’s intended for
Create interesting & valuable content
When you’re creating your content, remember to look at it from the lens of your target audience who does not know a thing about you and your business. Unlike you, these visitors are unaware of what your do or offer, make sure you provide enough information on relevant topics to guide your visitors.
Make sure to avoid using jargon and make it easy to understand and read. Consider what questions your visitors might have and want to find, and inspire them to take action.
In a nutshell…
Writing content for your website can seem like quite the task and can take longer than you expect. With some patience and research, you create valuable content for your visitors and fulfil the goal of your website.
We’ve created a form that helps you supply your content to us for your web project. This form helps you to think about what content you need for your site to the most out of it.