Working from home and a growing preference for digital transactions have catapulted our shift to online shopping. In some instances, this has made it really difficult for small business owners to compete. Luckily, shopping local has also come to the forefront of our minds and hearts.
Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone of your brand voice helps your customers pre-empt what to expect from your service and guides your team to deliver that consistently. Tone of Voice describes the way your brand speaks to its audience. What your business sounds like, and what people can expect from you.
Your brand portrays your business visually. It represents you and should evoke instant emotion.
This made us think. We’re all in business to get attention. Right? The trick is making sure it’s us that customers want to pick.
Perhaps you’re launching a new business or blog, changing business direction or you’re ready to up your game… Learn how to best style your brand for the best outcome for your business.