So by now you’ve decided what to sell,
you know how you’re going to manage your stock,
you know how you’re going to ship your product
and how to take payments.
You’re almost there.
Now we just need to merchandise.
We published a whole article about merchandising your online store.
But in a nutshell, merchandising means displaying products in such a way that it stimulates interest and entices customers to make a purchase.
Quality product descriptions help get the sale over the line. They are also very useful for search engines. So your goal is to have words that not only describe the product, but go beyond that. What problem does the item solve? How does it make you feel?
Photography is one of the most important aspects related to the success of your site. Good photography improves the perceived quality of your product, can communicate lifestyle values and increase how credible and trustworthy your site appears. Ideally, get a professional photographer to help. But if you do use your camera or smartphone, make sure it’s in a clear, well lit environment and the photos are sharp.