Bliss of London is a well-established, leather crafting company. It specialises in the making of bespoke saddles, bridles and other leather accessories for horses, suitable for riders of all abilities.
They required a complex and comprehensive website with ecommerce functionality. The site needed to contain a large amount of content but also had to be designed in a way to reflect the quality of the Bliss brand. Carefull structuring was required to ensure customers could easily navigate the site, in order to learn about and purchase products. Clients are able to log in to their account to gain a personalised experience.
Other key features of the site include complex shipping rules and a dealer map. The latest addition to the site is the ‘Build Your Own Bridle’ feature which allows customers to personalise each component of their custom-made bridle, making each piece more personal to both horse and rider.