Accountancy doesn’t have the ‘sexiest’ of images. Numbers, though important, can easily switch a lot of people off. Nabarro Poole wanted to make their website less about the accountants, with their calculators, spreadsheets and drab stock imagery of abacuses, and more about the important part of their picture – the small businesses and the people behind those businesses, that they serve.
Their work with these people – making sure the numbers are covered – have given their clients room to focus on their stories, resulting on some fantastic stories of growth and dreams realised.
They wanted a small website, focusing on these stories, but also giving their existing clients a platform to interact with the many third party support services they provide.