Social media is often an under-appreciated and undervalued marketing practice. Business owners generally understand the need for having a social media presence but can fail to recognise just how beneficial it can be to their conversion rates.
Social media marketing is a great way to market your products and services to a wider audience. Social Media marketing helps to support and reinforce your messaging across other marketing channels, whilst also providing you with the possibility of reaching a greater target audience. Social media campaigns allow businesses the opportunity to get in front of customers on both a local and global front, at a relatively low cost. Having an active, engaging social media presence can do wonders for your business, from increasing your brand awareness to driving traffic to your website.
Social media marketing has altered the way businesses communicate with their customers. Traditional marketing practices like print and direct mail, despite being extremely beneficial and vital when creating your marketing strategy, need to be complemented with blended digital marketing in order to market through reciprocal channels of communication. Social Media Marketing allows businesses to communicate with their customers in real time. This is incredibly effective as it enables business owners to connect with their audience during critical moments. Online communication has not only altered the way businesses market their product offerings but it has also adjusted how we, as consumers, interact with businesses online. With everything just a click away, consumers’ brand expectations have also changed.
With the inclusion of social media in any business’ marketing strategy, you are afforded the opportunity to receive invaluable information and opinions from your target audience about your products and services, in real time, and at a relatively low cost. Previously, businesses would have to conduct research in order to get this kind of information, which was both costly and laborious.
However, with the help of social media, business owners can get real and direct customer feedback instantaneously. The benefit here is that not only are you receiving valuable insights from your customers on how they perceive your brand, you are also strengthening your brand credibility and loyalty through positive consumer feedback. This will benefit your brand as the more consumers trust you, the more likely they are to share their experiences with other like-minded customers, expanding your brand awareness and customer base.
Reach beyond demographic and geographical boundaries with social media marketing. Build and maintain customer relationships. Social media gives businesses the opportunity to constantly communicate with their target audience whilst increasing their brand awareness and reaching more customers on both a local, and global, level. Creating a strong brand on social media has a range of benefits for any business such as establishing an identifiable brand, to increasing your share of voice within the market.
Use social media to promote your products, service and brand content in general, to make it easier for people to see, find and share your brand with others, on a global level. This allows you the potential to improve and build your brand awareness through sharing your own content.
Engagement is one of the most powerful marketing tools to utilise when attempting to increase your lead generation & sales. Move your target audience through the buying cycle effectively by really utilising social media. Not many business owners respond to their customer’s direct messages, despite, as mentioned above, consumers now rely heavily on social media as a form of information.
Respond to direct messages and comments on posts personally and in a timely manner to show your customers that you are responsive and attentive to their needs. This in-turn results in brand loyalty and returned business. Using social insights to get a better understanding of your target audience, you can begin to understand their issues and help to resolve them.
One major advantage to having a social media presence is that it is supplemental to your website and physical store. Social media marketing helps to redirect customers to these locations to learn more about your offerings. Not all of your traffic, whether that be digital or footfall to your physical store, will come through search engine and direct mail campaigns. Social media platforms offer businesses a new avenue for consumers to interact with their brand. Every piece of content that is issued is a brand new opportunity to reach new and existing customers and get them into your sales funnel. It is important to realise that social media is a great addition to your marketing strategies as it allows for more diverse inbound traffic for your business both online and offline.
As mentioned above, social media is a brilliant side-car to your business’ website. It is a cost-effective means which provides your business with the capability of contending in an incredibly competitive digital sphere. However, it is important that your social media profiles and website work in tandem to build a stronger online presence for your business. Include links to your business’ website across your social media profiles to drive traffic to your website from your social media, and visa versa.
Expand your business’ market reach and redirect your audience towards your most valuable content or products and services that you are promoting on your website. It is believed that 60% of business owners have seen an increase in traffic to their website as a result of their social media profiles. This in itself shows that social media is a marketing tool that you cannot avoid having linked to your website. If your website needs a bit of a refresh to embody your brand as a whole, why not get in touch with your local Nettl studio and a member of the team would be delighted to help you?
Despite not directly contributing to SEO ranking, social media can influence a brands recognition, organic visibility, local search engine optimisation and brand reputation through links and shares as it helps to generate social signals to indicate that your content is liked by your target audience. The more interactions you have on social media the more opportunity consumers have to see your content and link to it. The acquisition of these backlinks not only offers a boost in SEO but also an increase in referral visits to your site, which is a win win!
Social media is designed to garner and nurture relationships. Connect with your customers through a more “social” means of communication to build quality relationships and recurring business. Through backlinks, shoutouts and word of mouth referrals, social media is a brilliant way to promote your business and increase your sales at a relatively low cost.
This helps to explain why social media is a crucial asset for any business. As social media becomes increasingly more popular, so does influencer marketing. Consumers are now taking recommendations and product advice from their favourite Instagram models, youtube stars and bloggers before making a purchase, with 86% of women making a purchase as a direct result of an influencers recommendation. Their reliability gives businesses the opportunity to leverage influencers’ audience for their own content marketing and brand promotion.
Partnering with an influencer who aligns with your target audience, not only increases your brand awareness but it also provides your business with the opportunity to tap into an entirely new audience which would not have been possible through traditional marketing practices.
To conclude, we can see that social media is an ever growing marketing giant. The benefits of including it in your marketing practices are endless and although it may not be the main source of your businesses annual turnover and conversion rates, it is a marketing tool that you cannot forego. It affords you the opportunity to take your business from the local level to the global within a matter of minutes of setting up an account, whilst also improving your brand awareness.