How do you capture leads?
Lead generation falls into two main categories. Let’s call them Real-time and Lifetime.
Real-time lead generation
Real-time leads are gathered immediately. People land on your website and immediately get in touch. This call to action could be by phone, live chat, pigeon.
That ‘in the moment’ stuff is HUGE for businesses right now. Especially when you consider mobile browsing which pulls in location and context (i.e. In your city and looking for a good restaurant right now). Pigeons are less useful in this situation so be sure to have actionable ‘call’ buttons and live chat available.
On mobile, users often prefer an option to call rather than fill out complicated forms on their mobile devices. So offering prominent click-to-call buttons can keep users from ditching the task altogether.
Lifetime lead generation
Lifetime lead generation is about gathering data via a form of some sort. 96% of your website visitors aren’t ready to buy yet.
You can’t nurture what you don’t have, so whether it’s a contact form or a sign-up form, it’s crucial to get this part right. Let’s look at some effective tips to make sure your web form is on top form.