What you NEED TO KNOW about BRANDING to help your business GET PICKED
Be a great big brand strawberry
Why are strawberries red? And what the pip has that got to do with marketing? Bear with…
Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What’s in it for them? Birds eat the fruit, can’t digest the seeds and scatter them around the area.
This made us think. We’re all in business to attract attention and get picked. Right? The trick is making sure it’s us that customers want to pick.
And that’s where branding comes in.
This is not the time to be shy
Your logo is a visual shortcut which reminds people who you are.
There’s a famous study which shows the more someone sees a picture or name, the more likely they are to pick it. Familiarity leads to trust. And subconsciously, when faced with a choice, we choose the more familiar name. It’s automatic.
That’s how branding works.
It’s not that the Mona Lisa is the best picture in the world.
It’s just that we’ve seen it the most times. It’s familiar.
And this logic applies to your brand.