5 Reasons in-house web design works
This brings us onto the idea of opportunity within client relationship management. Is that outsourced when we outsource a project? Keep that in mind when reading the following cons;
Although it may be more cost effective to outsource projects here and there, not having the skills in-house means that third party developers are able to demand what they want, when they want. Say you outsource a 250 product ecommerce site in February and get charged £3,500. You liked the result and chose the same girl to do the next one. Same spec, same number of products. But hang on, what’s this? An invoice for £4,500. Why? The answer is simple. Because she can. You don’t employ her, she can charge what she likes, when she likes. This makes it hard for small businesses to grow, forecast and budget.
2. Being held to ransom
A bit like the above, because the creative relationship is outsourced, it can disappear at any time. Rather than up-skilling a team and keeping the knowledge in-house, an external developer monopolises all knowledge relating to a website project. They are the link between a project happening, and not happening. Say then the developer goes on a last minute holiday to Bali. You can’t get hold of him and your client is demanding answers from you. The link in the chain of putting your client’s website live is broken. And you’ll get the blame.
3. Geek speak vs. client brief
Where I work, at Nettl, we have a team of in-house Geeks who help our network of graphic-arts businesses to sell and offer websites. It’s important to stress that our Geeks like being called Geeks (it’s cool, don’t you know?) but they’d be the first to admit that they are developer first, designer second. I’ve met hundreds of designers who have passed a beautiful photoshop mock-up to a developer, only for the website to return looking, and feeling, completely different. And although the website works incredibly well, the client brief has been diluted making it hard for the small business owner to maintain creative control.
4. Here’s looking at you, kid
Picture this. The high-end, high-fee charging developer that you outsourced your latest website projects to is actually a kid working in his pants in his bedroom. Oh. That didn’t come across during the consultation process. Will they be able to hold themselves accountable if something goes wrong?
5. Time is money
We looked at time as an advantage of outsourcing website development but it can also be a negative factor. If you do the work yourself or if you have an internal employee who can whizz through any client changes, great. But if not, and a client thinks adding WooBookings should only take 10 minutes, and you can’t get through to your developer, what do you do? Stress eat? I would…