Simplifying and streamlining for success

We often hear the question, isn’t having all your eggs in one basket a bad thing? Nettl of Birmingham’s biggest client couldn’t disagree more.

Southside Business District is a group, run for the advancement of local businesses in the city. Southside has worked with Nettl of Birmingham for many years. Their projects have varied across all medias and platforms. Visual identity is paramount to success in the local area and making them instantly recognisable to the businesses that rely on them.

Southside needed their brand to remain consistent. Consideration for the colour palettes, fonts, and logo spread across many different design agencies was making this hard. The difference between not only designers but also house styles in different studios meant consistency was hard to achieve.

Julia from Southside commented “We work fast and with agility. Often we’re reacting to micro and local changes in the market. We need to get a particular message out quickly and accurately. Whether this is a new website, leaflet or event advertising campaign. Spreading the load was making keeping track of all our marketing almost of a full-time position in itself.”

Simplify to save

Southside moved to make things simpler by implementing an all-in-one solution that could allow them to concentrate on their own day to day .

Julia continues “Because there was so much time wasted going back and forth between the different agencies who dealt with all the different medias. We knew a change was required. We wanted a marketing team able to do it all, meaning our digital assets are together. Most of all keeping our costs down and saving us time. Cut out the toing and froing from one company to another. This keeps the consistency the number one goal”.

A successful brand and consistent message help them to showcase the professionalism of their offering and allow them to concentrate on their clients more.

“Furthermore, we expect and received excellent service when everything is all under one roof. The service and personal attention received for the various items of work we have produced are excellent. In conclusion, I would highly recommend that anyone having issues with consistency or time delays with their marketing spread out over many agencies look to this kind of simplification”.

July 22, 2016

What’s the big deal with design?

Blog, nettl of Birminham

Whether good or bad, design is everywhere we look! From the moment we wake we are being exposed to and influenced by design of some sort. Be it the clothes we choose to wear that day to the branding on our cereal packaging someone has thought about ‘what goes where’ and more importantly the message it portrays to the audience. For this reason alone, it is vital that design is thought about and prioritised correctly when promoting either yourself or your business.

What’s the message?
Concept precedes design. Designing without a concept is not design, it’s decoration! This goes for everything you design, understand what the end goal is before you start designing. Who are you trying to attract, what message are you trying to deliver, where is the design going to be seen and used. Once you understand and have answers for these questions the creative process can begin.

How much should I spend?
We recommended that you proportion a third of your marketing campaigns budget towards design when looking to advertise a company, project or sale to the viewer. After all, it is the most important part of the process, the design is what gets your attention drawing you into the details. Neglect time and effort at this stage and even the most appetising message won’t be given a second thought.

It’s your reputation on the line!
You work hard on your business so don’t let yours or your company’s reputation down with sloppy design. Every leaflet you post or website you direct a client to is a representation of you and the level of service you provide so don’t fall at this hurdle. In many instances, a client’s first impression of you will be decided entirely on the quality of the design you have produced. Whether it’s your website they are browsing, a leaflet they have been handed or advert they are viewing the design will play a key role in their decision to proceed to the next stage of the buying process or not. Equally, design plays a key role at the end of am meeting or project whether its the exchange of a business card or a brochure advertising other services it acts as a silent mirror to the quality you offer.

Leave it to the professionals!
Getting design done correctly will normally incur a cost, a cost that for some can be a step too far. ‘Get John in accounts to knock something up, he can use Photoshop right?’ Wrong! Don’t leave something of such importance to a novice as done incorrectly the results could be more damaging than positive resulting in more hard work to rectify the situation. After all, most of us own a pair of scissors but do we cut our own hair? Probably not. Why? Because we leave it to the professionals, enough said.

Whether helping to arm a new business with an awesome corporate identity or an established company looking for a design overhaul on their website Nettl can help. Catering for a wide range of budgets there is an option for all, why not book a free consultation to see how we could help you?

July 20, 2016

Win £1,000 website using your #Nettlheads

Blog

It’s Friday, and the smartest way to finish the working week is to use your head, or more precisely, your Nettlheads.

We’re offering the chance to win £1,000 towards a new website by uploading a photo to Facebook or Twitter using the #nettlheads tag. We’ll pick the best photo at the close of play next Friday, so get posting.

Terms and conditions: £1,000 grant towards the cost of your website.No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice. Redeemable at participating outlets only. Winning entry picked 5pm 18th December 2015. There is no entry fee and no purchase necessary to enter this competition. No responsibility can be accepted for entries not received for whatever reason. The promoter reserves the right to cancel or amend the competition without notice. Any changes to the competition will be notified to entrants as soon as possible by the promoter via social media. Entry into the competition will be deemed as acceptance of these terms and conditions. The winner agrees to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent. The winner will be notified by email and/or letter within 28 days of the closing date. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

October 23, 2015

Jackson Street Meeting Rooms, embarrassing website

Blog, Web Design Fail

Ok so maybe your website isn’t as embarrassing as Jackson Street Meeting Rooms, but does it work properly on your mobile? Do you need to pinch and zoom and pan and scale? If you do, then so do your visitors. And that’s awkward. It could be losing you business.

Take a look at your site now on your phone. Now look at your competitor’s. Is your site easy to navigate? Is theirs?

Why does it matter? Google are now ranking sites which work on mobile higher. So if your site doesn’t, then it could be being pushed down the rankings.

Why are your visitors arriving at your site anyway. Do they want to make a booking? Probably. Can they? Can they buy online? Can they make a reservation? If not, what’s stopping you? These days, your customers want to interact online with you. We can help you do the things your customers want to do.

Nettl now has over 25 neighbourhood web studios across the UK and Ireland. Find your nearest studio and let’s get started. Pop-in or call us to book a free consultation and we’ll talk about what you’d like to do.

July 31, 2015

Food On Third Success Story

Success Stories

Trafford Park Café credits success to adopting latest technology.

May 29, 2015

Copan Restaurant Success

Success Stories

Copan restaurant and bar, Dublin, has seen bookings and overall turnover increase since it launched its new optimised, responsive website – designed, implemented and hosted by Nettl.

May 19, 2015

Talent wanted! Job vacancies at Nettl

Blog, Job Vacancies, Recruitment

We’re on the lookout for new talent – Check out the latest job vacancies

We always have an eye out for exceptional talent, and at the moment we have three positions we need filling. We’re on the lookout for brand stylists to join our Birmingham, Exeter and Swansea studios. Check out the current job vacancies at Nettl below.

Designer/Brand Stylist

We’re looking to add to our growing design team. Brand stylists should not only have a flair for creativity but also the ability to liaise with clients and potential clients and build working relationships.

Brand stylists create solutions for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, apps, product packaging, exhibitions and displays, corporate communications and corporate identity, e.g. giving organisations a visual ‘brand’.

Our brand stylists produce artwork that reflects the brief agreed with the client, develops creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives and produces graphic files that meet with the specifications of production.

The work demands creative flair, attention to detail, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines. The ability to prioritise jobs and demonstrate WordPress/web skills is essential. Applicants should include working examples of sites they have worked on and be able to discuss their involvement in these projects.

Activities

A brand stylists job may involve managing numerous design briefs at a time, allocating the relevant amount of time according to the value of the job. Typical work activities include:

Meeting clients to discuss the business objectives and requirements of the job;
Deal with incoming enquiries with professionalism and due regard for the enquiry handling process;
Make outgoing communications to potential clients in order to win new business;
Interpreting the client’s business needs and developing a concept to suit their purpose and that meets the brief;
Estimating the time required to complete the work and agreeing artwork costs that reflect this for clients;
Developing design briefs by gathering information and data through research;
Thinking creatively to produce new ideas and concepts, then present them to the client in a professional manner;
Using innovation to challenge design briefs within the constraints of cost and time;
Produce accurate and high-quality work that meets the needs of the client;
Will have working knowledge of Creative Suite and WordPress;

If this sounds like you and something you’d like to do, fire over a CV and cover letter to talent@nettl.com stating the location you are applying for.

We’d also like you to answer the following questions:

If you could have any super power, what would you have and why?

You get invited out to an impromptu karaoke evening, what would you belt out?

If there was a movie produced about your life, who would play you, and why?

April 17, 2015

Nettl introduces Nettl Ring

Blog

Our goal has always been to make websites more accessible. More relevant. And ultimately, more personal. And we thought of people. And their fingers. And we thought, why stop at a watch?

April 1, 2015