Five tips to get your business ready for Cyber Weekend

We’re already hearing businesses talking about the ‘C’ word, but there’s a bigger event to consider – Black Friday & Cyber Monday. This five-day period (24th-28th November 2016) is one of the busiest shopping periods of the year, generating £3.3bn in sales last year alone.

This year is set to be even bigger, with experts predicting shoppers spending £5bn over the cyber weekend.  So here are our top five tips for getting your business ready:

1. Mobile-friendly website

Mobile devices and tablets are quickly overtaking desktops as the way that consumers browse and shop online. If users have to scale and pinch to browse your site, they’ll quickly browse elsewhere.

Make sure your site isn’t one of them. Nettl: Commerce sites intelligently adapt and scale to the device viewing.

2.Integration with Epos

There’s nothing worse from a client’s perspective than having browsed for the product they want, placed the order to then receive an email from you that the item they wanted has sold out. It doesn’t lead to great customer satisfaction. So it’s important to make sure that your customers can see if a product is in stock, but also when a product has sold out.

Do you share stock between your retail outlet and website? Then making sure you have your stock in order will be especially important. Nettl:click&collect is a powerful web shop which works seamlessly with your real shop.

3.Houston, we have a problem

Make sure your shop is running as expected. You don’t want to experience any downtime because of a site bug or a spike in traffic that’s crashed your server. Nettl:cloud is powered by an elastic cloud server, so your hosting can scale as you gain more traffic.

4.Marketing, Marketing, Marketing

You’ve made all this effort to get your site ready, make sure your customers know what you’ve got planned. Email campaigns, Social Media, Flyers, In-store Posters and Displays are all great ways to get your message out there. We talk about marketing needing to be ‘omnipresent’. Your customers are more connected than ever and across a number of different channels, you need to be connecting with your customers via these channels too.

5.Turn those deal-seekers into brand advocates

Your marketing efforts shouldn’t stop there. You should be thinking about how you can nurture these new customers and generate repeat business. Keep your customers engaged with regular emails and keep active on social media. Didn’t sign up to your mailing list? Consider retargeting so these customers are still exposed to your brand. Talk to us about our Nettl:Concierge to see how we can help you generate traffic.

Want in on the action?

If you’ve considered e-commerce in the past or are thinking of adding e-commerce to your business, then there’s still time.  We design and build beautiful web shops that work seamlessly across desktop, tablet and mobile. Contact your local studio for a free consultation today.

Winning at Click And Collect

Over the last few years Click and Collect has become a popular service for many major retailers. IMRG say that last year 73% of UK online shoppers used a Click and Collect service.

The service is normally only seen on the big boy websites, but recent development has ensured the reach of this tech has broadened. Now its affordability means it’s achievable for SME retailers. Retailers like you. As specialists in Click and Collect for SME businesses we thought we offer you some tips, we’re nice like that.

7 Tips to help you win at Click and Collect.

1. Tell people. Promote it.
Sounds obvious. If you build it will they come? Nope.
Promote it and raise awareness. In-store posters, leaflets, email campaigns, banners on your home page, a dedicated landing page…your clients need to know the benefits, so tell them.

2. Show Stock Availability
People want to know the item is in stock before they set off to visit a store. They don’t have time to browse in hope. We all know the frustration when the item isn’t in stock. This is the main consumer benefit of Click and Collect. If they know what they want is going to be there, it’s more likely that they will come and visit.

3. Ensure it works on Mobile and tablet
With M-commerce growing faster than any other purchase channel, you don’t want your customers pinching, squeezing and faffing on their phones to try and complete an order. People like easy things; they get frustrated when it’s hard.
If it’s not easy to purchase on smart phone with your business, they will find somewhere else where it is.

4. Make the service Free
Customers want to pay the lowest cost. Price determines whether they buy or not. OC&C Strategy Consultants rank ‘free click and collect’ as the main reason for clients to use it. Your competitor won’t be charging, so it’s a barrier if you do.

5. Set clear collection times
Customers like convenience, we all do. None of us like waiting around for things.
This is what annoys people about home delivery. Having to hang around, peeping through the curtains because you think that van at the end of your road is for you. Wait. Is that it, Oh, no, it’s a milk float. Give your customers a slot; better yet, let them choose it! Ensure you have it ready for them – it will make them happy. Happy people come back and buy more things.

6. Educate them on how it works
Giving your customers certainty helps them decide to buy from you. Nobody likes doing things when they don’t know the next steps. Scary, isn’t it.
Add a landing page to your site explaining the process. It manages expectations and removes any ambiguity from a user perspective.

7. Collection Points
The most successful retailers have dedicated collection points; it’s like a reward for customers for doing some of the hard work for you. Should they queue and wait while the other consumers do all the things that the Click and Collect client has already done? Show the Click and Collect client that they have done a good thing. Reward them for doing most of the work for you online; it will encourage them to do it again.

Clicking is the path to collecting. Your webshop leads to orders, orders lead to collection, and collection leads to more orders.

Your local Nettl studio can help you get started. We’ve teamed up with the UK’s leading Epos provider ‘EposNow’ to bring Click and Collect to SME retailers. Now you can be just like Amazon. Ask your local studio for a demo.

Find our more information here –

7 fatal mistakes businesses make online

fatal mistakes

Your local Nettl is part of a network of nationwide web studios. That means we share knowledge and to help clients avoid fatal mistakes like these…


More than half of visits now come from mobile phones or tablets. If customers have to pan and scale and pinch and zoom to navigate, they’ll quickly decide to navigate away. Nettl :commerce sites intelligently scale content to suit the device viewing.


What does a Summer Sale banner say when it’s still there in January? Search engines reward fresh content, so keep adding products and make sure out-of-date content is removed.


Product photography sells. 54% of consumers say they decided against a purchase because of unhelpful product photos according to Olapic & Fluid. And Instart Logic found 8 out of 10 retailers believe more images per product increase sales. 


It’s all about the customer. If they can’t find what they need, or get confused, they’ll drop their basket. BE the customer and anticipate questions they might have and make sure you’ve covered them. How do I return? Is delivery included?


Make ‘call to actions’ big and bold. Tell ‘em what you want them to do next and don’t hide buttons in strange places. A well designed site should be easy to navigate, even if it’s in a different language. Would yours pass that test?


Steve Jobs famously said “Real artists ship”. Waiting until the site is perfect before you go live, might be a mistake. Get it ‘good enough’, just start selling and then refine later. Better to make some sales than keep tweaking.


Ecommerce sales psychology has moved incredibly fast. Trust your web designer to apply current best practice to your web shop and try not to let personal judgement influence layout and process flows – rely on customer data instead.

£500 Grants on Offer to SMEs – Extended


As many as two million sole traders and small companies missed out on £1.5bn of Cyber Weekend online sales* according to the Department of Business, Innovation & Skills. With a greater number missing out on the last minute rush for Christmas and the January sales. As a result, are offering £50,000 of web development grants to 100 SMEs to help them get online. The £500 grant on offer are designed to give smaller businesses the leg up they might need to start selling online., the new high street design studio, is supporting small businesses with a free one-hour consultation for up to 100 local small businesses in Birmingham, Manchester, Dublin and London and a £500 grant off a Nettl:Commerce online web shop before 30th January 2015.

Many of the UK’s small and medium sized companies have so far missed out on the cyber spending in December due to their lack of online presence, and according to the Department of Business, Innovation & Skills more than half of customers (55%) say they find it hard to support local businesses when they simply can’t find them online.

“Our clients tell us they know they need to sell online, but find it difficult knowing where to start. They hear about how expensive web development is and worry that they are going to get ripped off. It’s our mission to remove the black magic and mystery of ecommerce and help small businesses to just start selling online,” said Peter Gunning, CTO of Nettl.

“To show our support for SMEs, we’re offering any local business who signs up for a no-obligation consultation a £500 grant towards the cost of their web shop.”

“We’re so confident that our web shops will make a difference that we’ll even offer clients the option to pay their website over 12 months, so that with just a few orders, they can cover their costs.

“Championing small businesses is at the heart of Nettl’s ethos.”

If you are a small business in Manchester, Birmingham, London or Dublin, visit to find your local studio and reference the £500 grants on offer.

small business missing online sales

Black Friday and Cyber Monday sales saw a record £1.5bn in sales.

*Black Friday online sales calculated at £810m, Cyber Monday online sales £720m according to Department of Business, Innovation & Skills

4000% growth for online purchases from mobile devices

4000% growth for online purchases from mobile devices

4000% growth for online purchases from mobile devices

Making sure your site is ready for the mobile and tablet boom, should be your priority for 2015 according to Evigo. In a recent article based on research from Capgemini, they’ve highlighted the growth of online purchases from mobiles and tablets.

Online purchases from mobile devices in 2010 accounted for a measly 1% of sales. Fast forward to 2014 and that figure has risen by 4000%, with a whopping 37% of all purchases now coming from a Smartphone or tablet.

Even more impressively, clothing purchases from Smartphones and tablets were actually 43%. In the same article they found that an estimated £25.1 billion was spent online between August and October this year, with £9.3 billion spent via smartphones and tablets.

Another growing are were click and collect items. 18% of sales during the period were for various collection services, up from 16% in the second quarter. Meaning customers are wanting to get great online prices but are more than happy to go to a location and collect their purchases if it means they can have them quicker.

£500 Grants on Offer to 100 SMEs in Need of Online Presence

If you’re missing out on part of the £9.3bn market, help is at hand. To launch Small Business Saturday, Nettl is giving grants of £500 to SME’s, to help get their online shop working for them.

Many of the UK’s small and medium sized companies have so far missed out on the cyber spending in December due to their lack of online presence, and according to the Department of Business, Innovation & Skills more than half of customers (55%) say they find it hard to support local businesses when they simply can’t find them online.

If you are a small business in Manchester, Birmingham, London or Dublin, visit to find your local studio and reference the £500 grants on offer.

Small business missed out on £1.5bn of online sales

Last weekend saw an entire four day weekend of phenomenal sales in the UK. However many small businesses were not prepared for the online spending spree generated by Black Friday and Cyber Monday, in figures released by the Department of Business, Innovation & Skills. 

2m small businesses missing out with online sales

The details outline that as many as 2m sole traders and small companies have missed out on the £1,530m of Cyber Weekend online sales.

Some of the biggest names in UK business saw unbelievable traffic and sales on their sites throughout the whole weekend. Online sales on Cyber Monday were an astonishing £720m, but that was trumped by £810m of online sales during Black Friday.

John Lewis noted that traffic on their site was up by 307% during a 6 hour period on Friday, and they were not alone. Many big name sites crashed due to the sheer number of customers trying to grab a bargain.

Take a look at some of the other highlights in the below graphic that we have commissioned.

small business missing online sales

Black Friday and Cyber Monday sales saw a record £1.5bn in sales.


“More than half of consumers (55%) say they find it hard to support small local businesses that don’t have a website or are unable to take payments online”

Department Of Business, Innovation and Skills

Is your business missing online sales because your site isn’t up to scratch? It might be too late for you to benefit from Black Friday and Cyber Monday 2014, but with the growing trend in online sales, and the increase in mobile friendly shopping, preparing your website should be high on your agenda.

We can help ensure you’re ready for Cyber Monday next year (and all the Mondays in between). We make beautiful websites and web shops that work well on mobiles.  Talk to us, book your no obligation, free consultation today.