When you think ‘Christmas’… What comes to mind first?
Is it the busyness of the season – Christmas parties, the kids Christmas concerts and prize-givings, and endless shopping? Is it Christmas trees, mince pies and the jolly fat man in the red suit? Or perhaps it is the feelings of joy, wonder and anticipation that come with the countdown to the big day?
For many kids and adults alike, advent calendars are used to heighten those feelings of anticipation and excitement. Unwrapping the little square of chocolate (or these days wine or toys) each day provides something to look forward to everyday in the lead up to Christmas day.
But what is advent and where did it come from? The word advent is derived from the Latin word adventus, which means ‘arrival’. It can be traced back to the 4th century and is used in Christianity to prepare for the coming of Christ, both the second coming and the celebration of his birth.
The modern advent calendar can be traced back to the mid-19th century when Protestant Germans lit candles or made chalk marks on doors to count down the days to Christmas. More recently, a marketing genius decided to package little boxes with chocolates and voila, the modern advent calendar was born.
Are you thinking “how on earth this relates to my business?”
Perfect, that’s the reaction we were hoping for! Let us show you the five concepts (that make advent calendars successful) that you can use in your business…
There are many things we can learn from the humble advent calendar. The most applicable to business is to encourage your customers to return. Deliver on expectation, surprise and excite them, give them a sense of achievement and reward them, it can be that simple.
Contact your local Nettl studio to discuss creative and affordable marketing ideas to keep your customers loyal this Christmas.