The aim of Google’s latest ‘Helpful Content’ update is to reward content ‘that provides a satisfying experience. But what does this mean, and how can it be achieved? Discover 5 essential tips for crafting helpful user-focused content.

Keeping your website finely tuned on the regular. Monitoring mentions, links, and reviews on other platforms. It’s challenging to keep up. We’ve put together our top 3 most effective SEO habits that you should do on a regular basis. What’s more, you don’t need to be a developer. You can do them all yourself.

Here are five action points to pimp up your local search performance. Plus, one sneaky-smart tip for hospitality businesses (that we can probably all use).